The New Latin Music Business | Billboard Latin Music Week 2024

CEO of Rancho Humilde, Jimmy Humilde moderates a discussion about the new music business deals happening the industry with the head of music at Zumba, Atella, the managing director of artist and label strategy of GM Latin Virgin group, Cris Falcão and the VP of A&R Sony Music U.S. Latin, Txema Rosique tell us what works at Billboard’s Latin Music Week 2024.